Westfield approached TYC to help them design and produce a high-end brochure to showcase the exceptional design of kiosks within their malls. The brochure needed to 'wow' and inspire potential tenants whilst also reflecting Westfield's high expectations, authority and experience in this sector.
Westfield is known as a retail mecca and as such it was important that the brochure emulate the high standards of Westfield whilst packing an amazing visual punch.
Inspiration for the visual style of the brochure was drawn from fashion 'Bibles' such as Vogue and Vanity Fair whilst the editorial was created in line with Westfield's brand values. Stylish typography was used with a smooth and sleek silhouette, page layouts were designed with close up photography and sharp, angular overlays.
TYC managed the print production of the brochure and decided on using special printing techniques such as spot UV and a hard cover with a cloth spine to enhance the superior finish of the final printed product.
A chic brochure, now on display in all Westfield client areas, that uses clean lines, bold colours and beautiful photography and typography to inspire potential tenants.
Project scope: Editorial, Graphic design, Print management, Copywriting.