TESSUTI, known as the number one sartorial destination for the best in designer menswear, appointed TYC following a recommendation, to create a premium shopping experience that reflects the aspirations and desires of the TESSUTI customer base.
Our evidential design process began by researching the TESSUTI customer base whilst also uncovering the core values of the business. These insights fed into a number of creative sessions and brainstorms of which the outcome was a very strong and clear creative direction for the brand.
A key challenge for the design team was creating a premium space that was also extremely flexible to account for changing products, brands, trends and seasons. The new design embodies the very essence of the name TESSUTI, Italian for textile. Symmetry and geometric shapes are used to represent the relationships of points, lines and angles within textiles. Reclaimed tools from the textile industry, such as looms and cotton spools, help to create unique and beautifully merchandised points of interest that will change the pace of the store.
The store design provides the brand with credibility and authenticity as it leverages classic styling with high end, contemporary finishes. Cotton sculptures have been installed throughout the space to ensure that the story of the creation of clothing is ingrained within the fabric of the space.
The first store to unveil the new design was the Platinum Gallery, Metro Centre, Newcastle in Q4 2012. The new concept is also live in the following locations:
- Trafford Centre, Manchester
- Liverpool One mall
- Canary Wharf
Project scope: Research, Interior design, Concept design, Technical design, Rollout.
“It’s refreshing to work with a young, innovative design agency who have the ability to design a unique premium fashion concept, which does not look like its ‘ripped off’ every other retailer on the market. “