When you’re spending £70k on a bed, the experience needs to be spectacular. TYC were brought in to pull together the wealth of brand assets and create a coherent brand guidelines and showroom concept.
The Yard Creative has a combination of industry experience and sheer enthusiasm.
Alistair Hughes
Managing Director
Having started by making beds for the Savoy Hotel in London, Savoir is the worlds most desirable bed brand. So desirable that Frank Sinatra would only sleep on a Savoir bed when he came to the UK! So how do you elevate the world’s best bed brand? You start by looking inside to see what makes it so remarkable.
The craftmanship of these beds was astonishing. It’s reminiscent of Aston Martin’s! The story had to be told so TYC started by creating a Design book and Design guidelines. From here we explored the nature of the showrooms and understood the need to Attract, Engage and Convert.
A design guide that is helping the brand expand across the global and secure new deals. And a collection of beautiful, premium showrooms that evoke the classic and opulent nature of Savoir with a contemporary and experiential overlay. This redesign has already been installed in Seoul, Berlin, Singapore, Moscow and Harrods.
