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Royal Eden Docks

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The brief

Mount Anvil is rapidly becoming one of the most respected brands in London residential development. When appointing an agency to help them create the naming, identity, comms and marketing suite, their mission was simple: find a partner who can look at this project sideways and bring a new approach to developments. From the outset, the TYC and Mount Anvil team hit it off. With our challenging mentality and consistent questioning, our approach won over the MA team and we got started.

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The approach

Starting with our trademark creative day, the graphics and interiors teams dived in and immersed themselves in the world of developments to find a unique positioning for the development. At the time we were working a lot in the world of well-being and the way the architects had designed the development connected wonderfully with this. The verdent nature of the design allowed for us to create a name and naming structure for 7 launches that would stand the test of time and evocate the right message. Royal Eden Docks was born and the next stage of works commenced in to brand identity, brochures, digital comms, design guidelines and wayfinding.

In tandem, the interiors team were designing a new marketing suite to help bring the vision to life onsite for passers-by and potential investors. The space is divided in to two parts; the first an events space that promotes the regeneration, connectivity and facilities of the area. The second space immersed the guests on a journey through the development itself. This space has hidden corners to pause in thought, an adaption of the running track lines on the floor around the model and digital experiences that work in-hand with the 3D model.

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The outcome

After an incredible collaborative journey with the client, Royal Eden Docks has launched with a beautiful design that has resonated with investors and visitors alike. It has brought to life the feeling of living in a green heart of a vibrant city and allowing its guest to see the potential of the area as well as the development. 
 
Project scope: Brand positioning, Naming, Brand identity, Brand Communications, Illustration, Design guidelines, Marketing suite design
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