TYC were appointed to create an intelligent and engaging brand moment for Nike within the physical Next store environment. The exploration was to build awareness and sales of Nike through Next online.
Actually driving traffic online from offline is a remarkable achievement
How do we raise awareness, encouraging exploration of the product range on offer yet keeping the customer in store? We embrace the active nature of the product and get people interacting in a physical way.
Our expertise in working with small format retail and our opinion on UX really shaped the experience into something fun, that intelligently provides tangible data to inform a strategy for Nike’s consolidated presence in Next physical locations.
As time goes on it becomes increasingly clear that brands today need to keep reinventing itself into different guises at different touch points. Although Nike are great at creating experiences both in their own store environments and within bespoke pop ups, we’re ensuring they have an approach to create impact within their less obvious partners.
Our thanks go out to Omnifi, our trusted partners in the world of digital build who helped bring our ideas to life.