A playful and dynamic brand execution that captures the imagination of the style editor customer type. The new design helps to move the brand forward, both on the whole and in their window communication. It is a step towards strengthening NIKE's authority inline with the brand positioning, as a trusted fashion focused brand.
The sage application was installed during October 2018. It has been incredibly well received by the client and driven and uplift in sales. It will be succeeded by a new TYC x NIKE x OFFICE campaign launching November 2018.
Project scope: Strategy, Interior design, Graphic Design