The project kicked off with a creative session, where TYC upped their knowledge on the founder and explored the core brand ideas. The USP was to creating a feel-good Laguna experience. From the juices to the kiosk environment the design needed to radiate a positive, healthy and bright culture immersing each customer leaving them feeling relaxed and restored.
The design of both the 2D and 3D elements are inspired by the eclectic and dynamic Venice Beach boardwalk, transporting customers to the famous West Coast of USA.
The TYC team worked together to collectively produce the visual identity and tone of voice for the brand. TYC successfully executed this through to a mid-mall kiosk design, a logo, packaging, merchandise and uniforms.