Hammerson challenged TYC to explore how to raise the profile of this end of The Oracle shopping mall by introducing a new high end restaurant offer and drive further rental income for the landlord. But where to put it? There was no space available and no real room to expand the development. There was however part of the river that flowed under the entrance foot bridge and a backyard area that was adjacent to it. Ideal for a piece of parasite architecture!
Parasite architecture is a bolt on box if you like that utilises unused footprint to create new space. There have been many great examples of this across the world and the team worked to understand the challenges and possibilities of this type of architecture. It became clear that the existing fabric of the building could support such a bolt on and the team designed a two storey space to create to realise 3,200q ft of new rental space.
Several design options were created exploring the ‘safe' to the ‘extreme' and the client had the chance to steer the direction before we went too far. Once a direction was agreed we created the final design and a presentation for the client to take to market.
Within 3 months the client had secured a tenant, CAU, and the project was handed over to their own design team. The building and surrounding area was built and landscaped by the landlord and the fitout by CAU. The end result is a unique space that helps establish the Holy Brook as the premium end of the mall and a restaurant that has become a one of the most talked about restaurants in Reading.
This is one of many projects we have undertaken with Hammerson to explore unused space or long-term empty units within their portfolio.
“The Yard Creative have an excellent eye for taking difficult spaces and designing a concept space that can sell. They can see what others can't. They are a pleasure to work with!“