Highcross shopping mall is a world-class mall based in Leicester. The entrance to the mall is setback and not visible from the main pedestrian high street. Hammerson identified an opportunity to radically overhaul the appearance of the mall entrance with an aim to increase awareness and improving footfall.
Hammerson briefed TYC to create an eye-catching piece of architecture to frame the mall entrance whilst strategically considering commercialisation opportunities and attracting new tenants.
After visiting the mall and observing the customer flow at different days/times the team took the time to learn more about the local high-street; considering proximity of other retailers, future expansion plans and other strategic research to inform the design.
During the research it came to light that Hammerson owned units surrounding the mall entrance, a strategic decision was made to extend the demise across these additional units in order to maximise impact of the new architecture.
The design of the new entrance to the Highcross mall takes the architectural style of the historical location and brings it boldly to the front of the building. Digital elements were designed in to the space via cladding a structural column in LCD screens.
A striking piece of architecture that elevated the awareness of the mall whilst also tying in with a larger scheme of change, looking to bring a new dimension to the town centre.
Project scope: Interior architecture, Concept design