Following the success of The Story Shop, World Vision and TYC combined forces again to evolve the charity’s retail offer. The ambition for the next generation kiosk was to blur the lines between retail and installation to create an iconic destination.
We are very pleased to offer an innovative retail platform that connects customers with true-life stories of vulnerable children around the world.
Head of Supporter Growth
How do you take elevate the success of The Story Shop and create another platform to help save children’s lives? Start by looking at what didn’t quite work first time round, take those learnings and build on the solid foundations already laid down is how. The team even put on uniforms and worked the shop floor to really see what was happening.
Our key learnings where the customer needed a single point of entry with an uninterrupted journey, the need to explore at their own pace and give them something physical to take away to reward the point of purchase. Building on what we knew of the target audience, gardening was a top past time so the Garden of Hope was born.
The Garden of Hope became an oasis in the mall environment; symbolic of the hope, protection and life given to sponsored children. Central to the installation is a garden of interactive white jade plants. This feature was inspired by the first ever child to be sponsored, White Jade. 4 interactive screens help tell the children’s stories and the big wins include real life jerry cans that the children have to carry to collect water, tap to donate and the Must Have Gifts in boxes. The platform is able to react rapidly to crisis appeals with all digital elements communicating the crisis and all donations via tap to donate being sent to the appeal.