Charli's
Charli's

Creating a fresh approach to healthy ‘free from’ food & fashion

Charli's

TYC were appointed to bring an entirely new approach to designing a health food cafe. Following a branding and name generation exercise, we explored how the brand could branch into fashion merchandise. From here it then manifested itself in to a grammable Parisian cafe for the young, diet/ingredient conscious consumer.

People haven’t stopped asking me when they can get our products after seeing my samples come through.

Andy Daly & Charlotte Daly
Co founders

Charli's

Question

The need to stand out in todays crowded ‘health cafe’ market has never been so essential. How can we learn from fashion brands marketing and tone of voice, and ask what kind of space is missing for the GenZ customer? Can TYC offer a fresh perspective?

Push

Our expertise in working with F&B brands meant we knew how to engage consumers en mass both through branding and in physical space. We realised after diving deep with the target audience and trying out the weird and wonderful food movements that are so prevalent in their world, that this it the brand could match the nutritional knowledge with a grammable look and feel then it would be a success.

Change

The creation of a name and brand that expressed the vibrant nature of the founders identity yet framing dietary offering for her and her peers. It allows customers to see the vision come to life and represent the crew in their own lives. The environment is the ultimate place to see & be seen, when hanging out in the 2nd right around Paris fashion week. 

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Project breakdown:

  • Strategy, Naming
  • Brand Identity
  • Comms
  • Packaging design
  • Artworking
  • Interior Design