Following a long and close working relationship, Hammerson approached TYC and set us the challenge; to design the worlds best car park experience.
Based on two car parks that serve The Oracle, Reading the project had the sole aim to provide the best car park experience possible, focussing on supercharging the commercialisation opportunities as well as the overall customer journey.
The research stage saw the team visiting the car parks to conduct detailed site surveys and observe vehicle / customer flow around the space. The team also explored new and emerging technologies that would enhance the parking experience, visited car park trade shows, researched best practice and trends from around the globe.
Multiple creative workshops were held with the client to agree on strategy and commercial viability inline with cost expectations. Architects were engaged to consult on the structural changes proposed to the buildings.
Once the strategy was agreed, all levels of the car parks (including approach, entrance, parking bays, lobbies and exits) were designed to make the journey:
Photorealistic renders were produced for each major area of the car park in order to communicate the vision. Materials and finishes were sourced and costed in order to provide an estimation of refurbishment cost.
In conjunction with the design of the physical environment, digital touch points were considered to create a seamless customer journey; from being able to reserve your parking space before leaving home to receiving push notifications on space availability when you are on your way.
Commercial viability was calculated by considering rental returns on new leasing space created, income from additional services offered and a new parking fee structure based on time of day.
A world class car park design that considered all aspects of the parking experience from the basics like parking bay widths through to a sound commercial strategy enabling the landlord / operator to make more of the asset.
Project scope: Research , Strategy, Interior architecture, Concept design