To create a strong branded environment and offer an upgraded shopping experience for Bourjois within the prominent Dubai Mall beauty hall.
Following recent innovation projects, COTY approached TYC to design the next generation of merchandising for Bourjois. The project team, constructed of interior and graphic designers, set about understanding the brief and requirements for the Dubai Mall along with the constraints of the double sided gondola and wall pillar.
The aim of the design was to elevate the Bourjois brand within the mall and to give it the premium experience whilst creating maximum standout by leveraging the Parisian credentials.
The retail design of the gondola took learnings from the wider Bourjois brand repositioning project and included fixture design, visual merchandising and communication.