A.R.M. Holding
A.R.M. Holding

A visionary holding company for the people of Dubai

A.R.M. Holding

Following the creation of a new property development brand for His Highness, TYC were asked to create a brand for an investment holdings that reflects the values of the shareholder: Sophisticated, philanthropic, influential and future focussed.

The result of our partnership with TYC is a beautifully executed brand that stands out but at the same time fit amongst there peer group. They went beyond just the scope to ensure a final product beyond our expectations

Mohammad Alshehhi
CEO

A.R.M. Holding

Question

The market place in Dubai investment groups is extremely competitive. How then to position it within the current market place and standout in the right way?

Push

After spending time with key stakeholders our team understood the importance of a modern approach to a corporate entity. An opportunity jumped out to create a crafted identity to reflect His Highness approach whilst maintaining the right level of sophistication.

Change

The identity itself was drawn by one of our own hands to create something truly unique. The suite of collateral that sits within the portfolio is both elegant and accessible and works on a number of levels to incorporate the many brands within the portfolio.

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Project breakdown:

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  • Brand Identity

  • Marketing Communications
  • Corporate Literature
  • Web Design
  • Artworking
  • Print Management