Thoughts

That more people are exercising more frequently during lockdown is clear (59% of those who exercised once a week or less prior to social distancing are now exercising 4 times or more a week). But what’s less certain is whether they are seeing any desired results from this. Paradoxically, some of those who are running everyday may still be putting on weight and may even be becoming less fit than they were before.

In order to keep at the forefront of ideas and innovations post COVID-19 we wanted to explore the implications on consumers to provide insight to our clients and brands about what the future of consumerism may look like.

At the same time that it’s been announced lockdown will be extended for another three weeks in the UK, we are seeing a glimmer of hope for retail elsewhere in the world. Though the emergence of consumers there isn’t a crazy, mob-handed spending spree, the luxury market in China is seeing consumers emerge from their lockdown and ‘Revenge Spending’ (A term used to describe the phenomenon of consumers splurging post-lockdown).

From the very beginning, we have been lucky to have had a solid plan and preparation for working from home, all the server access, remote support tools, insurance and making sure a fast internet connection both in and out of the studio were priority items to ensure the remote capability of the team.

At the point of writing this, the UK has just been locked down. There is a lot of craziness going on right now and if we think its tough now, just wait until we’ve all been house bound for 4 weeks! That said, in the toughest of times, we have to find moments of joy.

With everything changing its often hard to adjust whilst still maintaining a positive and productive mental wellbeing. Here are TYC’s Top 5 tips to help you and your team transition to remote working:

In December we were lucky enough to pay a visit to the Google Curiosity Rooms, designed in aid of promoting the new Google Pixel 3 device.

Some of you may of seen Nike’s recent campaign #BlackLivesMatter in celebration of their 30th Anniversary with former NFL star; Colin Kaepernick.

A trend that began in Japan and is gradually gaining more traction from other parts of the world.