Whatever device you’re reading this on, chances are you have one of our new clients to thank for it. This collective of nano-technology companies that sits within the RSBG Group appointed TYC to create the name and brand identity for the holding group. Unveiled as LAB 14 the name comes from the ambition to create a ‘Legacy of Ambition and Balance’, with the number 14 referencing the molecular group of carbon. With its visual brand clearly reflecting its technological roots, the brand was recently soft launched in the US to a great reception.
Wembley Park has become a vibrant 15-minute city with so many things to see and do (including some of our most highly awarded projects – Bread Ahead being one), but somehow the area still suffers from a misconception of Wembley Park 20 years ago. Having worked with Quintain for several years, TYC were tasked with defining a strategy to reposition their retail offer and find a new way to reach a wider audience.
As an evidential design agency, we often see our approach as one that accelerates business success. So, when a recent campaign smashed engagement views KPI’s by almost 3,000%, everyone was happy! The ‘Succeed Together’ retail campaign for Landsec aimed to increase engagement and reach a specific audience. TYC delivered the strategy and a range of visual assets across Linkedin, Instagram and Twitter and the campaign exceeded all expectations!
A new teen face care brand created by the founders of FeelUnique, have come to us to position and form their new brand. The brief was to create a brand for 12-16 year olds as an introduction to make-up and skincare. Working alongside KidsKnowBest, informed by teens, with workshops and input from the teens themselves. TYC will be creating the guidelines of this brand, alongside a whole packaging and online piece for the launch of these exciting new products next year.
When Dominvs, a client we’ve worked with for many years, came to us with a challenge to create a new hotel brand, we were thrilled! The brief was to create a concept which gets back to the roots of why people travel and brings back their sense of adventure. Working with ICA who created the interiors, TYC created a brand identity and web design based on the name of Lost Property, aiming to create a sense of wonder and encourage guests to see themselves not as tourists, but as explorers.
TYC has been appointed to create a concept flagship store for a new 2 level Watch store in Hamad International airport. Working with Leslie Jones Architects (our sister company within RSBG UK) we have designed the concept whilst they have delivered the architectural drawings and management onsite. This is going to be a beauty!
Working with Leslie Jones Architects (our sister company within RSBG UK) we have been tasked with conducting research, building a retail strategy and proposition that will inform the redesign of Pittsburgh airport airside. Another fascinating project in the aviation design industry! Watch this space for an insight into the world of air travel 2030!
Taking our clients international, Bread Ahead is renowned across the globe with a loyal fanbase that can’t get enough of the bakery goodness. This demand has brought the brand to the middle east and TYC have been tasked with designing the bakery concept in the UAE across multiple sites, first stop within the Mall of the Emirates, Dubai.
With a world moving into technology, Keeeps provides a creative space for people to connect and feel a part of a community again, encouraging taking up a new skill and creating beautiful handcrafted pieces.