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Home Store 2.0

We're all used to shopping from home by now, so what about a shop that looks like your home? Hangzhou store JNBYHOME created their newest store in the image of an artisanal manufacturer's home.

Divided into a wardrobe, bedroom, maker's studio and front yard, textiles and day-to-day objects are displayed as they would be in your home. How can you make your consumers feel more at home?

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