Welcome to our blog!

This is where we take our hat off to everyone out there who is shaking it up. Those that are brave enough to challenge – those that are truly innovating. These are the things we see that inspire us to go further, to keep pushing. To innovate.

  • TYC Blog

A False Sense of Fitness

That more people are exercising more frequently during lockdown is clear (59% of those who exercised once a week or less prior to social distancing are now exercising 4 times or more a week). But what’s less certain is whether they are seeing any desired results from this. Paradoxically, some of those who are running everyday may still be putting on weight and may even be becoming less fit than they were before.

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  • Consumerism insight post COVID-19

Consumerism insight for life after COVID-19

In order to keep at the forefront of ideas and innovations post COVID-19 we wanted to explore the implications on consumers to provide insight to our clients and brands about what the future of consumerism may look like.

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  • Freedom Spending

Revenge is sweet but Freedom is even sweeter.

At the same time that it’s been announced lockdown will be extended for another three weeks in the UK, we are seeing a glimmer of hope for retail elsewhere in the world. Though the emergence of consumers there isn’t a crazy, mob-handed spending spree, the luxury market in China is seeing consumers emerge from their lockdown and ‘Revenge Spending’ (A term used to describe the phenomenon of consumers splurging post-lockdown).

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  • TYC letter crafting night

A Day In A Life Of A WFH Studio Manager

From the very beginning, we have been lucky to have had a solid plan and preparation for working from home, all the server access, remote support tools, insurance and making sure a fast internet connection both in and out of the studio were priority items to ensure the remote capability of the team.

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  • A moment of joy

Finding moments of Joy

At the point of writing this, the UK has just been locked down. There is a lot of craziness going on right now and if we think its tough now, just wait until we’ve all been house bound for 4 weeks! That said, in the toughest of times, we have to find moments of joy.

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