The time has come and we have finally been graced with an END. clothing store. Taking residence on Broadwick Street, Soho.
The shiny new clothing spot is their largest to date and with many synergies to their Glasgow and Newcastle store, all with a slick and premium feel. At every corner you will find a beautiful array of materials; marble, stainless steel, mirror, maple and of course - a tonne of plants and neon.
The trainer collection is certainly one not to miss, wrapped around the glass façade to catch the glance of every passer by on Broadwick Street. If you're looking for a new pair of kicks, we're pretty sure they have got you covered.
Spanned across two levels you will see the likes of; Nike, Kenzo, Off-White, Comme de Garçons, Stone Island and much much more. Not only this, but it also houses a unique grooming and homeware products. The entire store is supported with digital screens and iPads to combine the online with offline and for easy, accessible shopping capabilities for the consumers!
If there's one thing you do this week then it is to visit END. A two floor beauty full to the brim of the coolest menswear labels around.