This week we've been researching the mega trend known as; Brand Fanatics - highlighted by our friends over at Trendwatching.
Brand fanatics are those consumers who unashamedly display their brand advocacy in public. In retail we're likely to see those brand fanatics searching for better business alongside this trend, as they search for more sustainable consumerism in the brands they support so extensively.
A product by Tesla adopted this trend accordingly! The 'Lost Surfboards' is a sellout concept made from the same carbon fibre finish used for the electric vehicles.
Limited edition & custom-made, a sell out product favoured by Tesla's brand fanatics.
Image source: Fast Company, The Verge and New Atlas