• Client: Whistlestop, SSP
• Disciplines: Interiors, Graphics and Brand manual

The brief:

Working with the new branding, create a clean, crisp and fresher new look for the stores - the aim to STOP customers in their tracks.

The approach:

By considering every aspect of the existing store design, The Yard Creative simplified the design to match the new styling and to save on costs. By seeing the the concept through to site delivery we were able to ensure this first site was delivered as originally designed.

The outcome:

A store that clearly shouts freshness and value - qualities the Whistlestop customer is looking for. The success of this store will be proven by the application of the new look to all existing and new stores moving forward.

This project is a continuation of our long term relationship with Select Service Partners. We work closely together to continually develop the design, roll-out to stores, create brand manuals and act as brand guardians.

New stores included in the roll-out:
- Kings Cross Train Station, London
- Paddington Train Station, London
- St Georges Hospital, Tooting
- Royal Berkshire Hospital, Reading

Existing stores that have received a branding refresh include:
- Charing Cross Train Station, London