• Client: Westfield Shoppingtowns
• Disciplines: Concept design, 3D modeling

The brief:

To create a number of iconic concept designs for a bar / kiosk situated in prime retail space, on the central atrium bridge in the Westfield London (White City) Mall. The overall aim of the project was to demonstrate the potential of the space and help Westfield attract potential new tenants.

The approach:

Concepts were based loosely on a Spanish Tapas style bar serving charcuterie and wine with authenticity of product within a beautiful shell. The must haves for the design concepts were:

- consideration of operations
- iconic design
- unique and inspirational
- sympathic to the surrounds but not a replica of the existing Westfield units.

The Yard team took inspiration from architectural and organic forms to create mood boards and concept options which were presented to the client in the form of a sketch book. Following concept development and selection a detailed 3D model of the kiosk was created.

The outcome:

The outcome saw the creation of a fluid, elegant and striking kiosk that demands the attention of this prestigious location. It is almost the ‘black sheep’ of the White City mall being the polar opposite of the clean, white forms of the iconic concierge desks and wayfinding pods.