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"In victory, you deserve Champagne, in defeat, you need it." Anon
Improving communications and shopability
- Client: Threshers
- Disciplines: Interior design, graphic design and roll-out
The brief:
Following the relocation of the existing Threshers unit, The Yard Creative were tasked with creating a store that attracts customers and utilises a smaller foot-print.
The approach:
Developing the brand look-and-feel to clearly communicate its offer whilst working closely with suppliers to maximise merchandising space and opportunities.
The outcome:
The new store design creates a bright, friendly store with much improved product merchandising and communication. The introduction of a wider range of impulse products and display helps increase the brands offer and raise the average spend.