Portfolio

Portfolio

"Passion alone will not make a World champion." Anon

Creation of a new brand

  • Client: The Human Performance Club (HPC)
  • Disciplines: Branding, Interiors and Graphics

The brief:

To create a world-class brand and environment that provides the ultimate in sports training facilities under one roof.

The approach:

Working closely with the client and their expertise of this sector The Yard Creative set out to create a club that offered a personal service, knowledge and support whilst creating an exclusive destination within which athletes feel motivated to train and comfortable enough to relax.

The outcome:

The creation of a brand offering training, medical and sports analysis combined with spa and eatery in a natural, striking and elegant environment.






Cafe concept, HPC Stairs concept, HPC Brand, HPC Relaxation room concept, HPC Exterior concept, HPC
  • 1. Cafe concept
  • 2. Stairs concept
  • 3. HPC brand
  • 4. Relaxation room concept
  • 5. Exterior concept