• Client: The Human Performance Club (HPC)
• Disciplines: Branding, Interiors and Graphics

The brief:

To create a world-class brand and environment that provides the ultimate in sports training facilities under one roof.

The approach:

Working closely with the client and their expertise of this sector The Yard Creative set out to create a club that offered a personal service, knowledge and support whilst creating an exclusive destination within which athletes feel motivated to train and comfortable enough to relax.

The outcome:

The creation of a brand offering training, medical and sports analysis combined with spa and eatery in a natural, striking and elegant environment.