• Client: The Board Store
• Disciplines: Interiors and graphics

The brief:

On a tight budget, create a space that helps move our client forward in this fast moving industry whilst maintaining the essence and integrity of the brand.

The approach:

By jumping in to the world of board sports (including some snowboarding lessons at the Snowdome!) our team where able to understand the passion of the sport and the decisions customers have to make when buying such technical equipment.

The outcome:

A cost effective yet dynamic space that clearly defines each area of the store in relation to skate, snow or surf making it easier to shop. The flexibility of the design allows for seasonality and the expanding and contracting of categories in relation to the time of year. Brand endorsements and large impact graphics capture the essence of the sport and help position The Board Store as an authority in its industry.