• Client: Point
• Disciplines: Interior design and roll-out

The brief:

Part of the SSP Global brand portfolio, the Point brand (which replaces the SSP UK 'Shop@' brand) is a CTN offering convenience on the move.

The brief was to apply the contemporary design (originally created for Europe) to the 47 sqm retail space in the recently restored Hull Train Station. The space had to be developed to suit the heavy demands of UK rail stations and SSP offerings.

The approach:

Looking at the slick and modern elements of the brand in contrast to the historic building, The Yard Creative worked with the conservation team to help restore some of the original features of the building to complement the design.

The outcome:

A great little space bringing together new and old and introducting a contemporary concept to the station.