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"Olive Oil & Oregano is a brand with fresh, healthy, real Mediterranean food at it’s heart." Steve James-Royle, Creative Director, The Yard Creative
Olive Oil & Oregano
- Client: Olive Oil & Oregano
- Disciplines: Interior design, Graphic design, Implementation, Roll-out and Project management
The brief:
Our international client required an agency that was able to represent them across multiple projects and sites here in the UK. As a result, the role required a hands on approach from The Yard in respects to interior design, graphic design, project management, appointment of contractors and overseeing on-site process.
The aim was to take the existing Olive Oil & Oregano concept and adapt it, making it attractive to the UK market whilst also meeting the requirements from the landlord, Westfield. Olive Oil & Oregano is a brand with fresh, healthy, real Mediterranean food at it’s heart.
The approach:
Designing an efficient flow around the island unit was key for both customer experience and staff efficiency. In order to design a logical and effective layout, a solid technical understanding and operational knowledge was required of the catering equipment.
Once the flow was established, the team set about creating a visual style that focussed on the display and presentation of the fresh produce whilst also bringing customers closer to the food preparation, creating a food theatre. To support the brand values of fresh, healthy and real; classic colours, natural materials (such as fumed oak) and authentic design twist (timber branding) were used as a backdrop to the food theatre. High specification architectural grade materials were sewn in to the design to create a high-quality finish.
A graphic discovery and evolution exercise was undertaken to evolve the graphic communication of the brand; making it customer friendly as well as easy to read and understand.
The outcome:
A striking island unit, which engages passing customers via mouth-watering product displays and lively food theatre around the fiery grills.
Olive Oil & Oregano went live in June 2010, in a prime location in the food court at Westfield Merry Hill, UK. Early sales seem to be very good and there seems to be a positive response to the healthy eating alternative offered by Olive Oil & Oregano. Our client is now planning the expansion of Olive Oil & Oregano within the UK and is considering a number of London locations.
Read the Design Week article featuring Olive Oil & Oregano:
PDF of the article (PDF, 764kb) | Visit the Design Week website
- 1. Concept sketch
- 2. Product display
- 3. Material board
- 4. Live site
- 5. Counter detail