News

Following the take-over by V8 Gourmet, The Yard Creative have been appointed to give the Indian restaurant a new look across its 4 sites in London. The first restaurant opened this week at 438 Kings Road. The new design was launched with an opening party attended by V8 Gourmet Co-Chairperson, Shilpa Shetty.

Although created on a low budget it was important to make sure that the redesign wasn't simply a new lick of paint and rewarded the local residents with an Indian restaurant to be proud of. The result has been a vibrant twist of the new delivery kitchens whilst make it suitable for the demographics of the area. This design will now be rolled out to the other 3 sites in Holland Park, Hampstead and Balham.

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Following the success of the new store concept for Whistlestop, the second complete store has been rolled-out to Kings Cross station, London.

Whilst capturing customers on the move through a tiny platform entrance of only 2m, its bright and fresh look-and-feel is clearly working...sales were up 27% in the first week and they have continued to grow since.

Watch this space for more of the same!

The Yard have been working on designing the store of the future with a retail concept for bookstore New Chapter.

The future vision of Britain's high street includes the integration of technology both in-store and permission marketing to create a seamless consumer experience. Also de-branding and localisation are forecast to increased with the aim to create 'gem' environments that consumers can discover and enjoy.

Read the article featured in Design Week: Future vision of Britain's high street (PDF, 795kb)

Following the global success of CFC the first store has opened up in the new airport at Larnaca, Cyprus. The first of its kind, the concept has been transformed in to a free-flow layout on route to the gates. The concept allows customers to enter from several sides but generally continue in the direction of their travels, helping to speed up the process. As airports continue to develop this free-flow approach we will see more concepts like this pop up.

Steve attended the Railway Interiors Expo in Cologne and presented a short talk on the future of onboard retail with Rail Gourmet. The talk highlighted 4 key points to consider Customer behaviours, Know your offer, How to select which products and High Street logic.

Click here to see a summary of the presentation (PDF, 1.9M)

Following our continued relationship with Rail Gourmet, The Yard Creative have been appointed to help them change customers perspective of food and beverage onboard UK trains.

The project will tackle issues such as customers lack of desire to leave their seat, quality of F&B delivered onboard and 50 years of preconceived ideas.

Following the recent TYC Unofficial Design Awards 2009, The Yard Creative have been appointed by Trophee Retail, owners of David Mayer Naman, to design a new concept for their existing classic menswear brand, Paul Taylor.

The appointment comes after awarding Trophee Retail with the Best Ambience award for the DMN store in Westield. After being contacted by the brand directly after receiving their award, TYC were tasked with creating a 'walk-in-wardrobe' space that felt homely and welcoming whilst creating a desirable destination.

Read the Design Week article featuring Paul Taylor: 
PDF of the article (PDF, 653kb) | Visit the Design Week website

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Following a 3 way review of credentials and interviews, The Yard Creative have been appointed to design a new kebab concept for Sunshine Kebabs.

The project involves branding, interior and graphic design of all elements with the first store opening by the end of October!

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In this months Design Business Association (DBA) Insight newletter The Yard shine were featured discussing mechanism for motivating and developing staff in the current economic climate.

Read more by clicking here and see our mugs shots on page 12!

Working together with SSP International, The Yard Creative have designed and advised on 3 new Camden food co. stores in the USA and Canada.

As brand guardians The Yard Creative provided a design manual to the local designers and advises on all design decisions at a concept level.

These new sites have seen the success of Camden food co. with higher than expected sales and a great response from customers. Look out for more new locations across the pond soon!