01/12 TYC win rebrand and redesign of Fuel Juice Bars

After walking by the office and seeing our sign, the owner of Fuel Juice Bars appointed TYC to rebrand and redesign their business with a view to take it to the next level.

The project has seen the development of Fuel and unearthed its values that were already there but were hiding from a customers point of view. The new launch will see Fuel step up its game once more and become a contender for the number one slot of UK juice bars.

February will see the launch of this new and exciting redesign, so watch this space. Its time to get juicy!

11/11 TYC win Models Own

After being approached directly by Models Own, TYC have been appointed to introduce the brand to high street retail for the first time.

The first brief was to create a retail kiosk for a new venture in Dubai. Due to the instant success and positive reaction to the designs, Models Own will now be taking prime positions in some of the UK's most presitgous shopping malls in the UK. Not the type of brand to go unheard, the project will be a show-stopper that will capture the imagination of its customer base.

The first kiosk to hit the UK high street will open in April 2012. Watch this space for more.

09/11 Noshers, Westfield Stratford City

Following a recommendation, The Yard Creative have been appointed by Noshers to create a new concept for their WestField Stratford site. The new location will be the next step forward for the 35 year old business who have been smoking their salmon in house since 1976.

The brief was to create an eclectic, contemporary coastal environment with a sophisticated edge. The design has used cool marine shades and rustic timbers combined with authentic trawler props such as product crates and bait buckets to endorse the brands credentials as one of the finest suppliers of salmon in the UK. The feature light is sourced from Zero which takes its inspiration from fishing rope and ocean buoys. With graphics showing traceability and the process of smoking salmon hand written on black boards, the brand has an honest, no frills approach.

The prime location in the Great Eastern Market will give the brand huge exposure and will be their first venture in to a Westfield Mall.

09/11 Olive Oil & Oregano, Westfield Stratford City

Following the introduction of this brand to the UK last year, Olive Oil & Oregano has now landed in Westfield Stratford. This prime location in the food court on the lower ground floor will be a great test for the brand and its offer.

With a core offering of Mediterranean food the brand, originally designed by The Yard Creative, has been tweaked to suit this prime location at the entrance to the food court. The menus have been expanded slighted whilst a new look has made it easier to order and select from. The rustic burnt timber has been kept whilst new bespoke patterned tiles have been created to enhance the originality of the space. As their first venture in to London, this will be a great test before the brand expands further.

Early signs have been incredibly positive with a constant queue of customers.

09/11 Fentons, Westfield Stratford City

After the success of their existing unit in Queensway, Fentons approach TYC to reposition the historic brand. The vision was to make a modern, contemporary brand utilising the heritage and tradition that is behind Gelato ice cream and the Fentons brand. The aim was to move away from the typical Italian approach to create a brand that is fun, approachable yet sophisticated and suitable for the surroundings of Westfield Stratford.

The style of the design is a modern day twist on the American soda/milkshake bar of the 1950's, taking styling influence from the streamline era. Bold use of red has been used to catch the customers eye and make a strong stance in its position right at the entrance from the rusty bridge. Although mainly a take-away offer perching stools and a booth have been included to encourage customers to pause for a few minutes which will in turn attract more customers.

The outcome is a brand that is fun, dynamic yet sophisticated, that sets it apart from the current offers on the high street. If successful, Fentons will look to develop the brand further and grow the business. Fentons is located at the entrance to the mall on the Ground floor.

09/11 Rhythm Kitchen, Westfield Stratford City

With Caribbean family roots, a passion for cooking and a wicked sense of humour, it was only a matter of time before Delroy Dixon opened his first restaurant. This new venture begins in Westfield Stratford on the 13th September and he has high hopes. Rhythm Kitchen has been created in partnership with The Yard Creative to become the next big thing in high street quality, quick food.

Appointed for name generation, branding, interiors, graphics and project management, TYC have created a new, unexpected twist on Caribbean environment. Inspiration steered clear of the popular yellow, red and green and instead looked at the streets and beaches for cool materials, objects and tone of voice. The outcome is a cool, island rustic feel with dynamic graphics and humorous language. The centre piece is the BBQ grill that is where all the action takes place under and bright yellow steel drum hood that can be seen from all around. Whilst exploring the origins of this food it was impossible to ignore the musical influence on the people of the Caribbean and hence the name, Rhythm Kitchen, Caribbean soul food.

The are little surprises designed within the concept that you will find if you look or even 'hear' hard enough. Sound domes have been installed to allow you to listen to a selection of hand picked audio files to entertain you whilst you wait for your food. Press the play button and you will hear a mixture of music, laughter and comedy to help keep that smile on your face. Rhythm Kitchen is located on the Balcony level at Stratford, Westfield.

06/11 Panopolis LCY opens

Following on from the continued relationship with SSP, The Yard Creative were appointed in March to design the interior for Panopolis London City as part of the redevelopment of the airport. With 2 units, one land-side, one air-side the development was well under way which meant it had to be a quick turn around. The Panopolis brand had been tried in the UK several years ago but has seen more success as an International brand particularly in the airport environment. The brand offers an aspirational F&B alternative to the likes of Pret by having a contemporary edge, NY loft style. The new concept reflects this repositioning and whilst the focus is all around the fresh food, the design has cool greys, warm timbers and a rich burgundy to evoke a sense sophistication. The displays show off the food helping customers 'buy with their eyes' and we have applied the tried and tested flow of customer choice and selection to maximise sales and average spend. The initial response from customers has been great and the client is now building on its early success.

05/11 DBA Directory goes live featuring TYC

On 31 May, the DBA gathered clients, design buyers, industry informers and press together at City Hall, London to celebrate the official launch of the new DBA Directory.

Sir George Cox joined DBA CEO, Deborah Dawton, and client ambassador Tom Foulkes to share their thoughts on the potential that the Directory has to offer both business and public sector.

The Yard Creative have been members of the DBA for 3 years now a strive to act accordingly with the industry guidelines set by them and we aim to support them however we can. The launch of this industry directory should provide an easier and more effect way for businesses to select the right design agency for them. We hope the private and public sector now adopts this useful tool and ensures its success and of course, look forward to any future enquires.

Click here to read more on the DBA website

05/11 TYC win Rhythm Kitchen restaurant design

The Yard Creative have been appointed to design a new restaurant concept for two entrepreneurs for the balcony at Westfield, Stratford.

The restaurant will be a new addition to the landscape of food offerings in the UK and will offer its customers a little something different. We can't say any more, you'll just have to wait and see what it will be once it opens it doors on the 13th September!

The project includes branding, logo, full comms package, interior concept and technical design and will also be over-seen onsite throughout the build.

05/11 Clintons store of the future opens

The last week in April and the first week in May saw the opening of the first of the new Clinton stores. After nine months of working on the project, The Yard Creative proudly helped unveil the stores in Bristol, St Albans, Uxbridge and Nottingham.

The opening marks a massive step forward for the brand and a new era of in store retail experience in the greeting cards market.

What this space for more press releases and upcoming photos and post opening analysis.

Click here to read more.