News
Things are always happening here at The Yard but instead of listing all our old news we have decided to post only our most recent and interesting news stories. If you are looking for a particular story then please get in contact with us.
05/10 TYC feature in Retail Focus
The Yard Creative recently featured in Retail Focus magazine following its work with fashion designer David Mayer Naman. Retail Focus approached The Yard in regards to running a story on the new store concept for the Paul Taylor brand in the May 2010 edition.
04/10 TYC feature in GDR Global Innovation Report
The Yard Creative is featured in the Global Innovation Report, produced by GDR Creative Intelligence. The Expert article on the topic of 'Convenient Consumption' is now available in the Q1 issue of the Global Innovation Report, 2010 (also known as 'The Trend Book').
04/10 The Yard Creative designs fast-food outlet
International brand Patafritas, has enlisted the help of The Yard Creative to work on bringing the brand to the UK. The Yard Creative will help update the exisiting Patafritas design scheme and align it with the UK market. The first outlet is set to open in June 2010 in Westfield, Merry Hill.
04/10 Olive Oil & Oregano to open in UK
The Yard Creative has been appointed to bring international brand, Olive Oil & Oregano to the UK. Olive Oil & Oregano offers fast food that is fresh, healthy and high quality with a mediterranean twist. The first outlet is set to open in June 2010, in Westfield, Merry Hill.
03/10 Paul Taylor set to open in Milan
Italian fashion brand Paul Taylor is set to open a store in Milan, Italy. The Yard Creative was appointed last year to help the high-end mens fashion brand design a store concept that can be rolled out around Europe and Asia. Watch this space for more updates on the Milan project.
03/10 Whistlestop gets new look
Following the success of the new store concept for Whistlestop, the third complete store has been rolled-out to Charing Cross Station, London. The Whistlestop store received a visual refresh to bring the it inline with the new Whistlestop brand positioning and graphic treatment.
03/10 Paul Taylor store opens in Rome
Following the appointment of The Yard Creative by Italian fashion design David Mayer Naman (Q4, 2010) the second Paul Taylor store has opened this month in Rome. Our challenge was to create a new store environment for the expanding Paul Taylor brand that reflects classic Italian menswear style whilst improving visual merchandising opportunities to help increase sales.
The new stores (opened in Rome, Italy and Limassol, Cyprus) have been designed to feels like stylish Italian walk-in-wardrobes; exuding homely warmth combined with an edge of desire and ambition. With two new stores opened there are many more stores planned for Milan and various destinations around Europe.
02/10 Bombay Bicycle gets new look
Following the take-over by V8 Gourmet, The Yard Creative have been appointed to give the Indian restaurant a new look across its 4 sites in London. The first restaurant opened this week at 438 Kings Road. The new design was launched with an opening party attended by V8 Gourmet Co-Chairperson, Shilpa Shetty.
Although created on a low budget it was important to make sure that the redesign wasn't simply a new lick of paint and rewarded the local residents with an Indian restaurant to be proud of. The result has been a vibrant twist of the new delivery kitchens whilst make it suitable for the demographics of the area. This design will now be rolled out to the other 3 sites in Holland Park, Hampstead and Balham.
01/10 Whistlestop opens in Kings Cross
Following the success of the new store concept for Whistlestop, the second complete store has been rolled-out to Kings Cross station, London.
Whilst capturing customers on the move through a tiny platform entrance of only 2m, its bright and fresh look-and-feel is clearly working...sales were up 27% in the first week and they have continued to grow since.
12/09 TYC predicts the shop of the future
The Yard have been working on designing the store of the future with a retail concept for bookstore New Chapter.
The future vision of Britain's high street includes the integration of technology both in-store and permission marketing to create a seamless consumer experience. Also de-branding and localisation are forecast to increased with the aim to create 'gem' environments that consumers can discover and enjoy.
Read the article featured in Design Week: Future vision of Britain's high street (PDF, 795kb)