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“The Yard Creative has helped us to create a dynamic, new and exciting look-and-feel for our corporate literature. We have done this in an effort to build brand consistency, linking with our new website." Jason du Preez, Managing Director, m35
Creating a suite of eye catching corporate literature
- Client: m35
- Disciplines: Graphics
The brief:
Working with a new look-and-feel created for the company web site developed by Harvest Digital, The Yard Creative were asked to create business cards, letterheads, comp slips and brochures to reflect the new clean, crisp and organic style.
The approach:
Working collaboratively with the client, The Yard Creative generated a number of conceptual routes which focussed on the organic imagery and bright colours.
The outcome:
A fresh and dynamic approach, emphasising bold use of cropping and typography. A suite of corporate literature was created that was exciting and feasible that sets m35 apart from their competitors.