Portfolio
"Mid pleasures and palaces though we may roam. Be it ever so humble, there's no place like home." Anon
Creating theatre and education to selling paint.
- Client: B&Q Hong Kong
- Discipline: Interiors
The brief:
Create and satisfy consumer demand for paint colour whilst establishing the client as an expert and market leader.
The approach:
Working closely as part of a team of consultants, our aim was to provide a solution that showed an understanding of customers who have never purchased paint before and may have minimal understanding of how to use colour.
The outcome:
A theatrical destination to attract and welcome customers that educates the customer at different stages of the shopping process. The space allows the customer to take a step-by-step journey through to the point of purchase whilst allowing a more direct route for trade and regular users.
- 1. B&Q customer story
- 2. B&Q customer flow diagram
- 3. B&Q external concept sketch