Our story so far... The Yard Creative is a privately owned agency founded in January 2007 and has gone from strength to strength starting with just two of us working out of our front room! Now based in the leafy area of Wimbledon Village we have a strong team, sharing many years of experience covering sectors such as retail, corporate and leisure.
We believe that in the commercial world, design is simply a tool that can be used to build relationships between customers and a brand. Aesthetics and innovation are things that people have come to expect. The ability to understand customer needs, business objectives as well as functionality and usability are the areas that make good design stand out.
That's why we take a scientific approach to design. By considering areas such as customer behaviours, retail logic and sensory effects it allows us to remove subjectivity and create evidential design that is both innovative and commercially successful.
We aim to provide solutions that help improve customer experiences, increase brand awareness and uplift sales. We do this by following 3 simple values:
Exceptional experiences
- exceptional working experiences with each and very one of our clients
- creating customer experiences that exceed expectations
Understanding
- understanding customers needs, wants and expectations
- understanding of our clients industries and business drivers
- understanding technical and construction boundaries
- understanding how to use design as a tool
Consideration
- considering the business drivers and goals behind each design decision
- consideration of the tiniest deign detail
- consideration of the latest design trends
Balance
- balance between work and life
- balance between business aims and customer needs
- balance between cost and time scales
The Yard Creative specialise in the following design disciplines:
Interior design - concept creation, visualisation, design development, technical drawings, onsite management
Graphic design - POS, brand application, navigation and way-finding, corporate literature, art-working
Strategy - identifying business strengths and opportunities, trend research, industry insights, creative thinking tools and techniques, creative brief writing
Branding - creation, development and bringing to market new brands, brand guardians
Experience design - researching and considering all possible customer engagement and touch-points, considering ideas, emotions and memories within the design solution
Customer research - identifying customer drivers, goals and frustrations via ethnographic studies, surveys, informal interviews, focus groups, task-driven activities.
We are a member of the Design Business Association and strive to act inline with the DBA code of conduct.
