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"Etincelle has charmed us with new and surprising styles and each year more and more women are seduced by this exciting brand." www.etincelle.net
Etincelle Couture, Paris
- Client: Myatt International, Etincelle Couture, Paris
- Disciplines: Interior design, roll-out and project management
The brief:
To help Myatt International bring Etincelle Couture, Paris to the UK for the first time.
The approach:
Created in Paris in 1989, Etincelle Couture, Paris continues to wow shoppers with their seriously sexy, ready to wear designer clothing. Taking glamour-chic to new heights, Etincelle Couture is the instinctive appreciation of a woman’s desire to look exquisite. The collections are inspired by beauty and motivated by style.
The Yard Creative were approached to take on the existing designs and help make it suitable for the London market and the Westfield development. The role involved interior design, project management, appointment of contractors and overseeing on-site progress.
The outcome:
The store is 115sq m, with 4.5m high ceilings and will be it out to a very high standard. Colour changing lights and flexible VM opportunities will allow the store to adapt to each seasonal change, offering its customers a sense of something new.
The design features bespoke chandeliers, wallpaper from Timorous Beasties, solid timber floor and furniture from HB Furniture.
Read about The Yard Creative winning the pitch in the design press.
- 1. Concept sketch
- 2. Image coming soon
- 3. Image coming soon