The Yard Creative Design Awards
BEST USE OF SPACE: Awarded for creative use of space and creating intrigue.
Winner: Hackett
Squeezed in at the entrance to the village, Hackett manages to use what little space they have to great effect.
Much has been spoken about the double height spaces and the sheer scale of Westfield but yet Hackett have risen to the challenge and created a miniature masterpiece.
The void at the front of the store allows you time to orientate yourself before you dive in to the different rooms of intrigue. A clear, central walkway allows you to coast the depth of the store with only the occasional cylindrical display to navigate round.
The mezzanine creates the traditional feel of a Hackett store creating an enclosed, cosy feel making you right at home.
A refreshingly different store in a David and Goliath setting.
- 1. Scale and height
- 2. Dive in
- 3. Exit
- 4. Double height void